Basic Online Security

There are people constantly trying to find weak links in others online security in order to do malicious things with their private information. However, there are multiple precautions one could take in order to prevent someone bad from doing this. To protect your online accounts follow these few steps. For one, create strong passwords. A strong password will contain letters, numbers, capitalization, and punctuation. It will also be something that is difficult to guess for other people.

Another step you could take is to rethink your security question answers. It is important that your answers to these questions is something only you would know so that it is difficult for others to guess. Lastly, protect your WI-FI with a password.Having an unsecured WI-FI network could lead to a hacker getting into it to steal important information. For more steps you could take to secure your internet safely, click here.

The Start To Your Online Safety

Have you ever wondered what steps you could take in order to improve your online safety? If so, there are a few simple tips that you could keep in mind or put to use to start the process to becoming more secure online.

First, on step that you could take is to install an antivirus onto your computer and keep it updated. Having an antivirus installed on your computer can prevent malicious software from taking over your computer and are it harder for hackers to get to your information. You can also use passwords wherever they are optional. Having a password requirement only makes it harder for someone to get into your accounts or devices and also adds another barrier of protection. Another tip for online safety is to use two-factor authentication. 2FA adds another layer of protection to your accounts to make them more secure. This would prevent someone from getting into your account even if they had access to your username and password.

There are many more tips for online security that you can put into use! For more information on what these are, click here.

The Use of Data Analytics in the Financial Sector is Rising

Data analytics has always been on the forefront in the financial sector, and Malaysian company Affin Hwang Asset Management continues this trend by ramping up their data analytics . Allen Woo, chief innovation officer for Affin Hwang , states “We’re in the infancy of data analytics, but the future is promising”. They have already accumulated a modest amount of data from customers that are used to improve experience. This has lead to the development of an API (application programing interface) and a data virtualization tool.

These new developments have not been without challenges, such as batch processing where data was moved to and from warehouses. This affects the reliability of pricing. The tools they have created and hope to improve on will be used to cut down on the amount of data moved, lower overall data cost, and increase the speed of analysis. In the financial world, where numbers change by the second, this is crucial.

Affin Hwang believes in data privacy and regulation. Woo has said the firm’s compliance team regularly reviews how data is being used and stored, and what data can be shared. This is important in moving forward with their data innovation plans. Overall, I think these moves by Affin Hwang can be inspiration for any financial company looking for an advantage against their competition, and show once again how data analytics is powering innovation in yet another area of society.

Source – How Malaysia’s Affin Hwang is harnessing data analytics, by Aaron Tan. Found at – https://www.computerweekly.com/news/252480128/How-Malaysias-Affin-Hwang-is-harnessing-data-analytics

Trending app is changing the music industry

Since the rise of Tik Tok, formally known as musically. Is a socially media app for all ages and backgrounds, it’s a way to express your creativity. As a user, I can say songs get popular very fast. With the rise in popularity of a song the more views basically the artist gets. With social media videos being quiet short, we have seen in studies done outside of the article that form 2013 to 2018 songs have gotten shorter by 20 seconds. This is pretty significant that that many songs have decreased their length to fit the social standards of mainstream media.

https://www.imaginemediaconsulting.com/blog-all-posts/tik-tok-music-industry

Adtech + Martech

Cookies are no longer as valuable as they used to be. Advertisers are making the shift away from cookies and by doing so, Adtech and Martech companies can finally work together. Marketing companies will have to make the shift to working with publishers(ad platforms) since their inventory of data will be more valuable, such as Facebook. Moving away from cookies means their quality of data will be much stronger. The only way this partnership can work is if they put the most important aspect at the forefront of the approach: the consumer. At the end of the day, the purpose of advertisements is to target consumer so marketers and publishers working together would ultimately have to benefit the consumer.

How can adtech and martech work together to transform identity for the open web?

How will AI Impact the P&C Insurance Industry

Artificial intelligence will have the greatest impact in the P&C industry in underwriting, claims, and customer service. In the underwriting process, AI can process data and produce accurate pricing results and risk assessments. In the claims process, AI is able to complete the majority of the process without any human intervention, cutting down on time and money spent. AI is able to be there for customers 24/7 with quick responses and accurate data for the customer. It is also able to process and analyze information given from a customer in order to provide what they need . This leads to a very positive customer experience because of its capabilities and the speed at which it does them. https://www.duckcreek.com/blog/how-ai-is-impacting-the-insurance-industry/

How Data Analysis is Changing the World of Sports Scouting

A Dutch tech company, SciSports has been using data analysis to help teams scout and train football teams. In the 2018 World Cup, SciSports helped the Belgian national team analyse their opponents. The concept for SciSports originated 7 years ago while Giels Brouwer and fellow students at the Netherlands’ University of Twente were playing a sports video game called Football Manager. The game involves takinging the role of a director of a football club. “I thought it would be nice to do this in real life” said Brouwer. This idea become more of a reality when Brouwer realized that football scouting relied primarily on gut feeling. “We felt our idea could add efficiency to this process, so our starting point was to focus on data that could help teams make better decisions” said Brouwer. Brouwer interned at Dutch football club FC Twente, where he analyzed players and matches using various datasets. This helped him develop the platform SciSports uses today.

Today, the platform contains data on 90,000 football players worldwide. This helps clubs find the right kind of players they are looking for more efficiently. Brouwer said “If you, as a club want to have the greatest talents from Slovenia, for example, you have to send a scout there for at least two months to watch all kinds of matches and players.” This leads to viewing many players that aren’t what you are looking for. SciSports data adds more focus to this process and helps narrow down their search for players. Their database contains a variety of variables, making it easy to search for players who meet certain criteria.

SciSports buys data from an Italian company who employs many people who manually collect data from almost all professional matches. These people record from where to where a pass was made, a cross was made, and what movement leads to a goal attempt, and so on. SciSports then builds algorithms on top of this data to gain insight. They compare a particular pass to millions of similar passes to get a prediction of the impact of particular kinds of passes. In 2015, Brouwer started the company BallJames, whose goal is to convert camera video into 3D data. Although this technology is in its infancy, it will add to the depth of data the SciSports platform employs.

There are those that worry that these kind of data analysis techniques will lead to sports being “analyzed to death”. I think this comes from a fear of new ideas. Analysis can’t capture the emotions and passion that encapsulate sports, but what analysis can do is add to the the game. At the end of the day, a team that doesn’t begin to use analysis will lose the opportunity to gain insight and efficiency.

Source – Dutch tech firm transforms real-life football through video game concept, by Kim Loohuis. Found at – https://www.computerweekly.com/news/252478751/Dutch-tech-firm-transforms-real-life-football-through-video-game-concept

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