Since the rise of Tik Tok, formally known as musically. Is a socially media app for all ages and backgrounds, it’s a way to express your creativity. As a user, I can say songs get popular very fast. With the rise in popularity of a song the more views basically the artist gets. With social media videos being quiet short, we have seen in studies done outside of the article that form 2013 to 2018 songs have gotten shorter by 20 seconds. This is pretty significant that that many songs have decreased their length to fit the social standards of mainstream media.
https://www.imaginemediaconsulting.com/blog-all-posts/tik-tok-music-industry
