Category Archives: Uncategorized

A recent study shows that influencers may be the better and more lucrative advertising option for companies. Celebrities used to be the obvious choice for product promotion but Nike may be better off using an Instagram influencer from San Diego who loves to post/blog about running than a high-paid athlete. Why? Well these influencers showContinue reading “Are Influencers Taking Endorsement Opportunities from Celebrities?”

Now that we covered a lot about the substance of what an Instructional Designer is, how to dawn some successful traits, and develop your unique style, it is time to learn the tools of the trade! IDs use both Instructional Design models and learning theories to help develop their delivery systems. Learning theories are usedContinue reading “How Do You Do Instructional Design?Learning Theories and Models”

Mike Bloomberg has now decided to use influencer-marketing to pay for campaign promos that will be geared towards the younger demographic. For 150 dollars, social media influencers with a substantial following must post to promote candidate, Mike Bloomberg; however, with the growth of influencer-marketing, this payment may not be enough to get influencers on board. ReadContinue reading “Influencer-Marketing & Political Campaigns”

Fantasy sports are taking over the sports industry and are only growing and growing weekly. Headlined by FanDuel and DraftKings, daily fantasy sports is projected to reach at best $4 billion in total annual entry fees by 2020. With that amount of money coming in, those companies are using data models to help determine which is the bestContinue reading “Analytics in Fantasy Sports”

Since any of us got our first laptops, we have experienced communication with a chatbot on a variety of websites. Whether it was from online shopping or looking for technical support on a website, we have also definitely all noticed the disparity between human and the robot-like conversation we would have with these chatbots. GoogleContinue reading “Google Meena: Chatbot Excellence”

There is no understating the importance of error messages – they will, one day, be encountered. It is impossible to create an entirely perfect product and it is important to have a good backup if something happens. This story gives six tips (with examples on designing perfect error messages). https://bit.ly/2vi5cZo One thing that I noticedContinue reading “Writing and Desinging User-Friendly Error Messages”

Proving success in numerous fields, there continues to be lack of women entering the field of technology. Importantly, the lack of women within this field is not due to disinterest – as many young women continue to express enthusiasm for this field. This gender disparity stems from much more. In fact, girls are often discouragedContinue reading “Why Does Gender Equality Remain Stagnant in Technology?”

50% of young people do not tell their parents when they are being cyberbullied. Only 1 in 10 teens tell their parent. 50% of teens also have been victims of cyberbullying. 1 in 5 teens have also sent nude pictures of themselves to others who have then posted it. On the other hand, 1 inContinue reading “Cyberbullying Statistics”

These celebs are using their influence and platforms to champion change in America. Following the white supremacist and neo-Nazi rally in Charlottessville VA., many celebs took to social media to speak out against racism, hatred, and violence that is continuing to happen in the U.S. The following celebs included John Legend, Gabrielle Union, Kal Penn,Continue reading “Here are 9 Celebrities Who are Totally Here to Stand up Against Racism on Twitter.”