Israel along with other countries are scrambling to keep up with policies adopting AI on a massive scale. Policies such as the United States American AI initiative is scaring other countries. Israel stands no chance against the vast amount of Artificial Intelligence set to hit the economy and nation within the next few years.

The latest Government AI Readiness Index ranks Israel 21^st behind China, while the United States is sitting at 4^th. Companies all over Israel are scrambling to start up in order to keep up with other countries growing AI policies and startups. Companies such as Apple and Facebook are establishing labs to tap the regions AI talent to help grow AI within their own companies. The only problem is without a governmental AI policy such as the U.S.’s there is no guarantee AI growth will continue in Israel.

Israel’s Innovation Authority report in 2019 even stated if appropriate resources are not allocated for AI-based technological dominance then Israel will continue to fall behind in the AI race. They also note in their report that AI is essential to the economy considering AI technologies is expected to add $15 trillion to the global economy by 2030 as the market grows to $191 billion in worth by 2025. If countries such as Israel do not take better action to establish AI based dominance, the U.S. will continue to make its way to the global economic powerhouse once again.

Israel risks falling behind in AI despite growth

SEO, or search engine optimization, is a digital marketing strategy that increases the quality and quantity of website traffic. Hackers are targeting website security via this backdoor using malware and phishing attempts to harm customers or visitors to the site. Hackers are using SEO spam to trick users to think they are going onto a specific site but when the user clicks it, they are met with link farms that are all spam. In addition to targeting customers, Hackers are also purposely filling sites with spam and making it difficult to impossible to retrieve that site back. From there, if Google detects that your site is spam even though it is not your fault, they can remove you from the google search listings. That is how most businesses market which consequentially affects their sales and the success of their business.

Read more about it here:

https://www.searchenginejournal.com/hackers-hurting-seo/348660/#close

Manal al-Sharif posted a video of herself driving on social media. Later on, she was thrown in jail for nine days and became the leader of a revolutionary movement. Al-Sharif’s movement forced the conservative country of Saudi Arabia to reverse its laws and allow women to drive. Breaking the norm is not foreign to her at all. She was the only woman working as an IT security specialist at a state-owned oil producer. Later on, she also founded Women2Hack Academy, Australia’s first social enterprise dedicated to finding and nurturing women leaders in cybersecurity through mentorship, leadership, and technical training programs.

https://www.forbes.com/profile/manal-al-sharif/?list=top-tech-women#15d05a7f12e8

https://www.manal-alsharif.com/

Social media is the present of future of today’s society, it is used by over 3.48 billion people worldwide and that number continues to grow everyday. The average user of social media is online for 2 hours and 22 minutes a day, do you know how many advertisements they probably see during that time. And social media is not only used for connecting with friends and keeping up with news, it is used 54% of the time to research products.

Using social media as a marketing tool is the smartest thing for companies to do, it is free to create an account and it can reach millions of people worldwide if run the right way. It is an easy way to target and engage with people who would buy and use your product or service. Users want to see new products and follow new accounts for more content on their feed, it is important to know who you are targeting and how to do it successfully because 45% of social media marketers do not know how to understand their target audience.

When the account is successful it can cause a large increase in revenue for the company and all it takes is running an engaging and successful account. Click on the link to see more statistics about social media marketing and its success in the market.

https://www.impactbnd.com/blog/social-media-statistics

As digital advertising expands, there are many different aspects of marketers need to know to reach audiences in this day and age. Adtech is necessary for digital marketers to reach target markets. Social ads are becoming bigger than tv ads when it comes to catching the attention of users. Marketers need to know that social is the catalyst for the growth of digital advertising, and being able to tell a story through short ads is key in adapting to this platform. Being able to leverage programmatic is important in targeting these ads on social. This is why Adtech is important for digital advertisements. Adtech has the ability to use programmatic to reach audiences. Read more to find out the need-to-knows as a digital marketer in 2020:

https://adage.com/article/industry-insights/now-trending-ad-tech-4-things-digital-marketers-should-get-smart-about/2197286

Hundreds of extensions were recently discovered to be secretly uploading private user data to servers controlled by attackers. Researchers identified 71 different extensions with over 1.7 million downloads globally. These malicious extensions were presented as real tools and exposed for being involved with ad fraud and “malvertising.” The extensions redirected the user’s browser to fake ads from various company and were designed to capture personal data from unknowing users. Researchers warn users to do their research when looking for new extensions to install for their browser. Many of these tools could be harmful and leak sensitive personal data if they are ran by malicious providers.

Full Article: https://arstechnica.com/information-technology/2020/02/500-chrome-extensions-secretly-uploaded-private-data-from-millions-of-users/

Recent data is showing that the Internet of Things is becoming a staple in the manufacturing workplace. As jobs are being replaced by robots and connected machines, data is showing that by 2020, 5 million jobs will be fully autonomous. Researchers are warning companies that don’t adapt that they will be left behind.

While the prospect of jobs being replaced by robots and machines may seem troubling to some, the reality of the fact is that humans will always be needed in every type of industry. IoT and AI are working together to make workplaces more efficient, not necessarily steal jobs. Data can be centralized through the use of the technology which provides these companies with data they never had before. This data can be used to figure out how to maximize outputs and increase productivity in previously unthinkable ways.

https://interestingengineering.com/integrated-machines-an-extension-of-one-central-mind

The Internet of Things adds great functionality to households. To do this, the require an established connection. As great as the products are, this established connection gives hackers a pathway to obtain information you may not want to share. As hackers grow smarter, cyber security seems to not be able to keep up.

https://www.google.com/amp/s/www.iotforall.com/evolution-iot-hacking/amp/

Earlier this year the United States and Iran have been involved in political strife. Iran has also been the point of discussion for multiple issues and we now have another one. A report from ZDnet claims that Iranian hackers have been hitting VPN servers to plant backdoors in global companies. It is important to be mindful of news like this as hacking has become a major issue for countries in multiple ways. Read more here:

https://www.zdnet.com/article/iranian-hackers-have-been-hacking-vpn-servers-to-plant-backdoors-in-companies-around-the-world/