https://digiday.com/marketing/luxury-brands-go-tiktok/
Would you expect to see luxury brands on TikTok the trendy new app that gen z is flocking to? Well in 2020 some major luxury brands are doing just that to use the apps popularity to their marketing advantage. Usually luxury fashion brands are late adopter to new social media trends but it is evident that they understand the power of TikTok.
With the creation of the Space Force, the Air Force seeks to create a gender neutral force. With their first two hires being women, officials says “the new branch is making sure it is gender-neutral from the very beginning.” In addition to being organized a little differently, the Space Force is changing their working environment, cutting out the physical requirement that prevented women from serving in some jobs. Read more about how the Space Force is paving the way for women: https://www.politico.com/news/2020/03/05/space-force-gender-neutral-122556
Cybersecurity and information security are two terms that are used often in the I.T. field but the terms can be mixed up. The two terms do address very similar things, so it is very common for it to be misused. It is important to use the correct term for the connecting topic in order to reduce confusion. Check out this article to learn more and avoid confusion:
Sports marketing and sports analytics go hand in hand and in most work environments the marketing and analytics teams will work together to meet their goals and to get better results. In 2019 there were many new trends that were spotted but some of those include AR and VR, social channels, cause marketing, and eSports. To read more about these trends you can click the link below. https://www.thedrum.com/news/2019/05/14/5-the-biggest-sports-marketing-trends-2019
Think Facebook is keeping your stuff private. Well, they aren’t, they are selling your information to advertising companies to target you. Your information is being distributed through multiple sources without your permission.https://www.popsci.com/advertisers-targeting-facebook-account-settings/
Airbnb is currently cracking down on users with fake profiles and those with unsavory traits. Airbnb wants to prevent users who lie about themselves from being a to book stays for security and risk reasons. The AI tools use information about the user from their social media accounts, publically available information and previous stays to gauge information about the booker’s personality. The hope of this project is to develop an AI tool that can screen out psychopaths and unsuitable renters. To learn more about the type of people Airbnb is trying to screen out and concerns about the technology read the article.
Web developers are running into issues where some html elements are inaccessible in some browsers. This issue creates a problem when it comes to UX design. When a developer makes use of these elements without realizing that they are inaccessible to some browsers it can cause a user friendly website to turn into a poorly designed mess. I can attest to this from my own experience with web development. I created a website and used a lot of formatting to make everything look right and while it appeared great in some browsers in others it was a jumbled mess. Checkout the attached article to see a list of some inaccessible html elements.
The results from a survey, recently conducted, found that small businesses plan to invest more into IoT devices rather than cybersecurity software. IoT stands for Internet of Things and encompasses a wide variety of devices such as thermostats and lights that utilize smart technology. These devices are typically connected and can be controlled through most smartphones. It was recorded that small businesses are prioritizing these novelty products over cybersecurity plans. This is alarming because according to the Version 2019 Data Breach Investigations Report, 43% of cyberattacks target small businesses.
Perhaps the biggest misconception small business owners make is the idea that they do not understand why a hacker would waste their time on a small company in the first place. In reality the smaller companies make better targets. Smaller companies do not always have the resources to invest in cybersecurity. This makes it easier for attackers to target several small companies at the same time rather than attacking a larger company. Professionals in the article recommend seeking any form of cybersecurity to discourage attackers. Prevention is essential in this time of growing cybercriminal activity. It is better to have systems in place and never use it than to be caught by surprise and lose assets. Read More.
In today’s social media driven world the job market is becoming easily accessible to people of all ages and backgrounds. With recruiting sites like Linkedin, Zip Recruiter, and Monster.com employers are now utilizing these sites to seek out talent acquisition. In 2018 , “The Communication Workers of America(CWA) filed a class action lawsuit against Amazon, T-Mobile, Cox-communications and Cox media group alleging age discrimination in their Facebook ads”(Anderson 2018). Meaning, these employees from these website have filtered and adjusted their settings on their job ads to target only employees under 40.
This then creates the question of , does social media create discrimination issues for employers? Although, this happened in 2018 I wouldn’t be surprised if this was happening current day with targeting specific people for jobs. I feel as though these companies should instead create spaces on social media where their able to protect their business while also finding talent from people of all ages and races.
https://www.hrlawmatters.com/2018/01/potential-discrimination-social-media-ads/
After reading the article on privacy concerns with Android devices, You will learn that certain companies aren’t letting you remove apps because they’re collecting data and sharing it with the company and then making profits with selling it. Do you believe that you should be able to delete whatever app you want to on your devices. Read more in this article.https://www.vox.com/recode/2020/1/17/21069417/privacy-international-bloatware-android-google?fbclid=IwAR0SgO4errrgMpevXAV4eSW3tMPsAeUcwK4YcxUhokHAUoRvrQgWt5f-FsM
LIS 4022 Spring 2020