Author Archives: wbc15

https://digiday.com/marketing/luxury-brands-go-tiktok/ Would you expect to see luxury brands on TikTok the trendy new app that gen z is flocking to? Well in 2020 some major luxury brands are doing just that to use the apps popularity to their marketing advantage. Usually luxury fashion brands are late adopter to new social media trends but it isContinue reading “TikTok x (insert luxury brand name here)”

Social Media Marketing for Small Business: Are You Still Making These Seven Common Mistakes? As we all know by know social media is a great tool for small businesses to use when trying to grow their brand recognition by reaching broader audiences. With the right techniques and strategy using social media to grow your smallContinue reading “Mistakes Small Businesses are Making on Social Media”

http://exclusive.multibriefs.com/content/how-user-generated-content-can-improve-your-social-media-marketing-st/retail Leverage the opinions of your consumers on social media to market your brand in these simple steps. Ask for the truth and nothing but the truth. Solicit video testimonials from satisfied customers. Help your users shape their content. Offer incentives. Link away!

In short, yes! If we consider the amount of time people spend on average on social media each day (around 3 hours) there is no question about it. Although socials are already very saturated with marketing content and influencers pushing brands products and services, with the right strategy and a little bit of creativity youContinue reading “Social Media Marketing – Is it Worth it?”

Say you’re in the position where you’re considering whether to use social media to market your business or use search engine marketing to market your business. There is no clear “winner” or “better option” but you should weigh the benefits of each based on what you are trying to achieve. Social media marketing is usefulContinue reading “Social Media vs Search Engine Marketing”

Social Media can be a valuable tool to use when creating a brand image, maintaining a brands personality and marketing your product or service. In this article the author poses 4 questions to consider when writing copy for your brand. The first being, What are your goals? It’s important to think about what you planContinue reading “4 Questions to Boost your Social Media Marketing”

Have you ever been trying to plan a vacation to a new international destination and struggled with the logistics of getting there, getting around while there and finding things to do that are feasible. Sometimes when the destination isn’t popular among your everyday travelers it can be hard to plan your trips activities. According toContinue reading “Tourism – Social Media Marketing”

https://www.entrepreneur.com/article/343863 As new social media trends in 2020 brands and influencers alike must find new ways to take advantage of the platforms for their marketing needs. As platforms like Instagram threaten to remove features like numbered likes brands will find it harder to get specific insights on how much users are interacting with post. SocialContinue reading “2020 Social Media Trends”