Author Archives: jaf16c

Even with Google holding the crown for Adtech, there are so many Adtech companies in this industry. Companies such as Adobe, Amazon, and Facebook have made a name for themselves in this industry however, other companies are continuing to crowd the market. With all these companies providing Adtech solutions, it’s going to be hard forContinue reading “Adtech Industry is CROWDED.”

Google has slowly but surely been succeeding in it’s efforts to squeeze out the competition in Adtech as it sits at highest throne in this industry. With a such a strong and expansive infrastructure, publishers and advertisers are dealt with the battle of trying to provide adtech solutions without going through Google. Even though GoogleContinue reading “Google Doesn’t Just Win in Search, but in Adtech Also.”

Advertising technology, aka Adtech, is the tool that digital advertisers use to manage, track, and analyze their digital ads online. This technology benefits digital advertisers by allowing them to reach target audiences, uncover consumer insights, measure return on investment (ROI), and more. Adtech is essential not only for the advertiser, but also for the publisher.Continue reading “You Are Not Being Stalked, It’s Just Adtech.”