Author Archives: jaf16c

While many advertisers are freezing their ad spend, Soap & Glory is doing the opposite. They are partnering with Unilever’s Knorr, Nestle, and Co-Op Bank to embrace “ethical Adtech”, which allows people to make a charitable donation by watching or interacting with an ad online. Soap & Glory is just one of the few companiesContinue reading “Soap & Glory use Adtech for Good.”

Cookies are no longer as valuable as they used to be. Advertisers are making the shift away from cookies and by doing so, Adtech and Martech companies can finally work together. Marketing companies will have to make the shift to working with publishers(ad platforms) since their inventory of data will be more valuable, such asContinue reading “Adtech + Martech”

Due to COVID-19, the ad tech industry is expecting a major downfall in the second quarter of quarantine. There will be a lot of closures and layoffs during this time as travel, retail, and entertainment decline. This has rippled into many brands canceling or losing their ad spend. Although it takes little to no timeContinue reading “Coronavirus Is Bad For Business.”

With the COVID-19 being a global pandemic, it remains the most discussed news topic. Due to the severity of the virus,many brands are blocking ads on platforms with corona-related content, but news sites are against this. They are encouraging the placement of ads alongside COVID-19 content as it becomes a global reality of life. InsteadContinue reading “We Still Need Ads During COVID-19”

Even with studies proving that businesses with a strong female presence are more successful, gender imbalance is a big issue in the Adtech industry. At a young age, girls must be given the support and guidance to believe they can attain jobs in the STEM field. There’s no such thing as a “girl” job orContinue reading “Dear Adtech Companies, Women Belong Here Too”

Privacy is becoming an issue in the Adtech industry with tech companies requesting access to first-party data from publishers. Publishers such as Facebook have already been under the radar for compromising users info to third party companies. Buy-side Adtech involves using a publisher’s first party cookie records to store information to peace together identities howeverContinue reading “Privacy Concerns with New Adtech.”

Remember that time you were looking at shoes on Amazon and then the next thing you know you’re scrolling on your Instagram feed and see an ad for those shoes? That is programmatic advertising. A key function of adtech is programmatic advertising, which is how advertisers are able to target ads to you using yourContinue reading “You’re Not Being Stalked (you actually kind of are), It’s Just Programmatic.”

With the way the advertising industry is changing, digital advertising is beating traditional ad spending and it doesn’t look like they are going to be losing anytime soon. However, there a few problems facing adtech that could slow them down, such as transparency, ad fraud, duplication, and bid success. Adtech companies have to figure outContinue reading “Digital > Traditional. But it’s Not That Simple.”

As digital advertising expands, there are many different aspects of marketers need to know to reach audiences in this day and age. Adtech is necessary for digital marketers to reach target markets. Social ads are becoming bigger than tv ads when it comes to catching the attention of users. Marketers need to know that socialContinue reading “Hey, you. Yes you. You need to know this.”

From artificial intelligence to connected TV to virtual reality, technology is quickly enhancing the ad-tech industry as new technologies are developed. These advancements in the tech industry allow advertisers to efficiently optimize their Adtech to provide the most effective solutions in terms ad-targeting, data, programmatic, and more. When it comes to providing the best solutions,Continue reading “New Tech is Good for Ad-tech”