Author Archives: chrislinkfsu

Micro-targeting is the practice of targeting individuals or groups with specific interests and viewpoints with the intent of influencing their thoughts. This practice is effective by itself, but its’ potency skyrockets when used in conjunction with social media. A perfect example of this can be found in the 2016 United States presidential election, when BradContinue reading “Social Media and Micro-Targeting”

Social media’s impact on modern politics cannot be understated. From the Twitter fights during the 2016 presidential election to the Facebook memes that parents seem to love to share, candidates have found a new way of reaching their voters. This format allows candidates and politicians to skip right past the traditional media outlets and establishContinue reading “Social Media: A New Political Landscape”