Author Archives: averyscott96

Brands use social media influencers as a way to appeal to the younger generations among countless other incentives. These influencers can distribute positive content about companies and products to their audience and boost sales through engagement on social media platforms; however, can these media characters abuse their power and sway the public in a negativeContinue reading “Social Media Influencer’s Power: Helpful or Detrimental?”

Most influencers include models, athletes, reality TV personalities, and many others. Their content usually includes modeling/lifestyle photos among their many promotional photos; however, there are some influencers who are using their large following to promote awareness. For example, Jess Quinn, promotes positive body image by owning her self-worth after having lost her leg to boneContinue reading “Influencers: How They Use Platforms for Good”