Author Archives: averyscott96

Looking to change your major to Influencing? Schools like University of Southern California are implementing courses to keep up with this fast-growing and high-paying new trendy career. While USC has not officially declared ‘influencing’ a major, the school has taken action to provide a class in the subject (Influencer Relations) and on-campus clubs. Read More.

More and more companies are hiring influencers that are not actually influencers, specifically, they do not necessarily have 20K + followers. Companies like Lyft are hopping on this new trend as a strategy to “create a top-down approach that’s proven very effective for their brand.” This method uses huge stars and micro-influencers to appeal toContinue reading “How Many Followers Do I Really Need to be an Influencer?”

Colton Underwood, the former ABC Bachelor, was recently diagnosed with Corona Virus and has since been very open with his journey on social media. The star and his girlfriend have been very vocal and have documented much of the experience on Instagram. These stars are using their influencer status for good to educate the publicContinue reading “Former ABC Bachelor gets COVID-19”

Influencers are known for using their platforms to promote brands, charities, causes, and other important or intriguing topics/products/places. Influencer, Arielle Charnas, unfortunately recently chose to use her platform to flaunt her recent vacation following her Corona Virus diagnosis. Click the following link to learn more about how this influencer ignored social distancing practices and howContinue reading “Influencer Receives Backlash Upon Dusting off COVID-19 Diagnosis”

Currently, all it takes is a small blue check and an impressive social media following to be called an influencer; however, people believe it may be in everyone’s best interest to require influencers to be certified. The FTC came down on influencer-marketing for accusations of deceptive advertising and marketing. The benefit of this certification wouldContinue reading “Should We Require Influencers to be Certified?”

It does not take a beautiful voice, beautiful face, or an ability to act to be an influencer. This concept of needing no celebrity-talent to be famous has attracted people everywhere. People not only idolize influencers but want to be one because of the limelight and relatability that influencers spotlight on social media today. Read More.

The rise of social media has allowed for people to follow their favorite celebrities. The Bachelor went from attracting people for stardom but to also attracting them for influence. The show’s participants engage people all across the world every Monday night but now watchers can follow them from just a click of a button onContinue reading “How has Social Media Changed the Bachelor?”

Instagram is taking influencer-marketing by control. When asked, 89% of people regard Instagram as the most well-noted platform for influencer-marketing. Additionally, 34% of Instagram users have made a purchase because of an ad from a blogger/influencer. These are just some of the statistics that have contributed to the reason that nearly two-thirds of brands areContinue reading “Is Influencer Marketing Legit?”

A recent study shows that influencers may be the better and more lucrative advertising option for companies. Celebrities used to be the obvious choice for product promotion but Nike may be better off using an Instagram influencer from San Diego who loves to post/blog about running than a high-paid athlete. Why? Well these influencers showContinue reading “Are Influencers Taking Endorsement Opportunities from Celebrities?”

Mike Bloomberg has now decided to use influencer-marketing to pay for campaign promos that will be geared towards the younger demographic. For 150 dollars, social media influencers with a substantial following must post to promote candidate, Mike Bloomberg; however, with the growth of influencer-marketing, this payment may not be enough to get influencers on board. ReadContinue reading “Influencer-Marketing & Political Campaigns”