Author Archives: amd16t

It sounds simple. Sports Marketing. Pretty straight forward right? Well there may be more to it than you think. Sports marketers don’t just promote specific teams, they can promote the athletes themselves, sports brands such as Nike, Adidas, etc, or even just simply promote ticket sales and the events that are taking place. There isContinue reading “Sports Marketing Responsibilites”

Nearly a month back into the coronavirus pandemic just about every industry has been hit hard. Every sports league in the world is currently either canceled or postponed and the odds of sports league resuming for the remainder of their regular seasons or playoffs is slim to non. The impact goes greater than that asContinue reading “Coronavirus Sports Update”

The coronavirus has had a huge impact on everyones lives and we all have truly never experienced something of this magnitude before. To stay in line with my general topic of sports marketing and analytics and make it relevant to the biggest headline across the world I am going to share a quick example ofContinue reading “Coronavirus on Sports Industry”

Sports marketing and sports analytics go hand in hand and in most work environments the marketing and analytics teams will work together to meet their goals and to get better results. In 2019 there were many new trends that were spotted but some of those include AR and VR, social channels, cause marketing, and eSports.Continue reading “Trends in Sports Marketing”

Choosing a career in the sports analytics or sports statistics industry can come with a lot of benefits. Sports analysts who are employed by television networks tend to earn higher annual wages than those employed by newspapers. According to the Bureau of Labor Statistics, sports analysts and reporters who work for cable and subscription televisionContinue reading “Sports Analytics Salary and Benefits”

Florida State hosted its first ever sports analytics summit over the past week where the headlined speakers were current FSU football coach Mike Norvell and former legendary FSU football coach Bobby Bowden. According to those in attendance, Norvell gave a speech that will make FSU fans happy about. He plans on using more analytics toContinue reading “FSU Sports Analytics Summit”

Between now and 2025 the sports analytics market is projected to grow by 30% according to Mordor Intelligences charts and statistics. With the explosion of health assessment solutions, driven by fitness bands and other wearable devices, the growing volume of data to be analyzed has increased drastically. In addition, the availability of cost-effective and high-endContinue reading “The Market of Sports Analytics”

Analytics are growing exponentially in the sports marketing industry although there are still challenges that sports franchises, leagues, and brands face. Some of those problems include having so much social media data but not enough time and “the never ending battle to put people in seats”. Sports brands don’t simply have customers. They have fans, andContinue reading “Sports Marketing Analytics”

Fantasy sports are taking over the sports industry and are only growing and growing weekly. Headlined by FanDuel and DraftKings, daily fantasy sports is projected to reach at best $4 billion in total annual entry fees by 2020. With that amount of money coming in, those companies are using data models to help determine which is the bestContinue reading “Analytics in Fantasy Sports”

The sports analytics field is one that is constantly growing and there is plenty of different careers in the field. Careers range from data collection, statistical consultation, and team statistician to name a few. In the article below it gives a great description for each position and the day to day duties that someone inContinue reading “Careers in Sports Analytics”