The impact that the coronavirus pandemic is having on social media has been a pretty positive one, with the decreasing in posting the engagement rates have gone up. The reasons these rates have gone up is mostly because of the amount of people staying at home with nothing to do but scroll through social media platforms looking for entertainment. But with the severity of the virus many companies have become less involved or shut down completely.
Marketers have been working hard to really study what the consumers are needing during this time and ensuring they are marketing those products. Social media is a big way that marketers are getting to ensure those sales for their companies that are more than likely hurting during this time. They are focusing more on the quality and relevance of their marketing strategies more than just getting them out there.
Some companies more than others are seeing a rise in engagement on their social medias, specifically the companies that are thriving with the pandemic. The most popular being alcohol engagement rates because of the amount people are drinking in their houses to stay entertained. This gives us a bit of inside into the social media users and how we might increase engagement once this pandemic is over.
LIS 4022 Spring 2020 