While many advertisers are freezing their ad spend, Soap & Glory is doing the opposite. They are partnering with Unilever’s Knorr, Nestle, and Co-Op Bank to embrace “ethical Adtech”, which allows people to make a charitable donation by watching or interacting with an ad online. Soap & Glory is just one of the few companies that are being purposeful and intentional with their ad spend during Covid-19. How adtech is used during these times is important when it comes to spreading the right message to audiences. Using adtech to give back to the community is a great effort that companies should follow. Ethical adtech is good adtech.
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LIS 4022 Spring 2020 