Social media has and is changing during this time, with a lot more views and engagement from followers stuck at home. Social media managers need to create content to replace the scheduled content they had before the pandemic and ensure that it is for the audience.
So many things have changed during this time and it is the managers job to keep up with what is going on, the audience they need to reach, when they should try to engage and many other things that will ensure success. Research is essential to figure out the trends and conversations happening so they are able to engage in them with their audience.
This new reality is probably going to last a while so staying relevant and connected during this time is important for the success of the page and company.
LIS 4022 Spring 2020 