With the changing of our lives during the time of COVID-19 the marketing strategies are changing as well. With this pandemic so many people are buying online, panic buying and stocking up on essentials. It is important for marketers to know and anticipate future needs during this time. This will ensure that consumers are still purchasing many things that will be of use to them when staying at home.
The digital world is being used more now than ever, with everyone working from home or just staying home they are on their phones, televisions, computers, etc. Many are shopping, scrolling through social media, playing games, watching movies and marketers must find a way to make money off the things consumers are doing from home.
Technology will be extremely important during this time and even after it is over. Keeping consumers engaged and connected with the business and companies is important for making money and now and later.
https://www.martechadvisor.com/articles/customer-experience-2/covid-19-marketing-strategy/
LIS 4022 Spring 2020 