How Many Followers Do I Really Need to be an Influencer?

More and more companies are hiring influencers that are not actually influencers, specifically, they do not necessarily have 20K + followers. Companies like Lyft are hopping on this new trend as a strategy to “create a top-down approach that’s proven very effective for their brand.” This method uses huge stars and micro-influencers to appeal to a large demographic. Read More.