With the COVID-19 being a global pandemic, it remains the most discussed news topic. Due to the severity of the virus,many brands are blocking ads on platforms with corona-related content, but news sites are against this. They are encouraging the placement of ads alongside COVID-19 content as it becomes a global reality of life. Instead of blocking ads, news site are asking advertisers to be more cautious with what types of ads are being shown. They mainly want ads that are related to coronavirus or directs viewers to the CDC website. Ads with the wrong message can be problematic or insensitive.
LIS 4022 Spring 2020 