In this article, summarizing the core principles listed by the author of “Hooked”, Nir Eyal, we are given the tools and tactics used by the most successful companies in the world to build habit-forming products. The book explains the benefits that habit-forming products bring to businesses; starting with increase in customer lifetime value (CLV), pricing flexibility, supercharged growth, and a sharpened competitive edge. Additionally, it provides a four-step guide that you, and anyone who reads the principles form the book, can apply to their product in order to benefit from the supercharged growth that it enables companies to have.
https://medium.com/@skueong/hooked-how-to-build-habit-forming-products-book-notes-a59d30fc4f9b
LIS 4022 Spring 2020 