Dear Adtech Companies, Women Belong Here Too

Even with studies proving that businesses with a strong female presence are more successful, gender imbalance is a big issue in the Adtech industry. At a young age, girls must be given the support and guidance to believe they can attain jobs in the STEM field. There’s no such thing as a “girl” job or “boy” job so why is this concept still seen in the tech industry? Conscious and unconscious bias from employers could play a factor in this. But the root of the problem begins with education. Kids need to be taught an early age that there is no limit to who they can be or what they can achieve. Tech is for everyone. Instead of giving little girls dolls because that’s a “girl” toy, let them experience toys that enhance their cognitive ability and allow them to dream big. The adtech industry is male-dominated but women will soon make this space gender equal.

https://www.campaignasia.com/article/adtechs-gender-imbalance-starts-at-the-source/458616?fbclid=IwAR1QXdMMymwhRQlFIlAnyNY_DFlVq26Y3RX6RcxaiVdL2Qy-CkO5IjezBI4