Information vs Advertisement

From an article titled, “Designers should avoid pure black typography — but which dark gray should we use?” I expected that the article would talk a lot about grays, but that was not my experience. The first three paragraphs spoke about a company and how excited the author was to design for this company. I think this is misleading and an attempt to redirect the reader to the website to check the design. Talking about redesigning a website could simply be sufficed as “this is what I learned while redesigning a website” without going into detail about what the website is. The author got way too personal while writing the article – there wasn’t enough advice to justify writing it. It was about the process and every thought the author while designing it… without actually saying anything. I did not think this was informative and it really did appear as an advertisement because of how periodically the company who was redesigned came up. It appeared not only at the beginning, but throughout the article.