Privacy is becoming an issue in the Adtech industry with tech companies requesting access to first-party data from publishers. Publishers such as Facebook have already been under the radar for compromising users info to third party companies. Buy-side Adtech involves using a publisher’s first party cookie records to store information to peace together identities however this puts users and even publishers at risk. When it comes to implementing solutions, publishers are hesitant because they don’t want to invest in something that won’t increase or sustain revenue. A solution that doesn’t work could lead to a huge decrease in revenue that the publisher will have to make up. Read here to find out more:
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies
LIS 4022 Spring 2020 