Sports marketing and sports analytics go hand in hand and in most work environments the marketing and analytics teams will work together to meet their goals and to get better results. In 2019 there were many new trends that were spotted but some of those include AR and VR, social channels, cause marketing, and eSports. To read more about these trends you can click the link below. https://www.thedrum.com/news/2019/05/14/5-the-biggest-sports-marketing-trends-2019