https://digiday.com/marketing/luxury-brands-go-tiktok/
Would you expect to see luxury brands on TikTok the trendy new app that gen z is flocking to? Well in 2020 some major luxury brands are doing just that to use the apps popularity to their marketing advantage. Usually luxury fashion brands are late adopter to new social media trends but it is evident that they understand the power of TikTok.
LIS 4022 Spring 2020 