User Generated Content

http://exclusive.multibriefs.com/content/how-user-generated-content-can-improve-your-social-media-marketing-st/retail

Leverage the opinions of your consumers on social media to market your brand in these simple steps.

1. Ask for the truth and nothing but the truth.
2. Solicit video testimonials from satisfied customers.
3. Help your users shape their content.
4. Offer incentives.
5. Link away!