In short, yes! If we consider the amount of time people spend on average on social media each day (around 3 hours) there is no question about it. Although socials are already very saturated with marketing content and influencers pushing brands products and services, with the right strategy and a little bit of creativity you can be sure to stop your target market from scrolling on their feeds. Engaging with social media users that are in your target market is a great way to make consumer to company connections that otherwise would be hard to do.