With the way the advertising industry is changing, digital advertising is beating traditional ad spending and it doesn’t look like they are going to be losing anytime soon. However, there a few problems facing adtech that could slow them down, such as transparency, ad fraud, duplication, and bid success. Adtech companies have to figure out how to overcome these problems. A few ways they are doing is by transitioning to programmatic guarantees which combats transparency and ad fraud, and another way is using Equinix and Unitas Global. These are solutions intended to improve network performance, security, and environment reliability. In addition, they provide 24/7 fraud protection. This is a big deal for companies such as Google, AWS, and Microsoft.
Read more here: https://blog.equinix.com/blog/2019/05/01/breaking-through-the-top-3-challenges-facing-ad-tech/
LIS 4022 Spring 2020 