Social media is the present of future of today’s society, it is used by over 3.48 billion people worldwide and that number continues to grow everyday. The average user of social media is online for 2 hours and 22 minutes a day, do you know how many advertisements they probably see during that time. And social media is not only used for connecting with friends and keeping up with news, it is used 54% of the time to research products.
Using social media as a marketing tool is the smartest thing for companies to do, it is free to create an account and it can reach millions of people worldwide if run the right way. It is an easy way to target and engage with people who would buy and use your product or service. Users want to see new products and follow new accounts for more content on their feed, it is important to know who you are targeting and how to do it successfully because 45% of social media marketers do not know how to understand their target audience.
When the account is successful it can cause a large increase in revenue for the company and all it takes is running an engaging and successful account. Click on the link to see more statistics about social media marketing and its success in the market.
LIS 4022 Spring 2020 