TikTok’s newest idea comes as they look to raise user engagement by creating a platform that resembles Instagram. The redesign was first spotted by New York Times reporter Taylor Lorenz. TikTok also thinks that by mimicking Instagram, they will be able to bring new popular creators to the platform. TikTok hit 1.5 billion downloads in November and was the third most-downloaded non-gaming application in 2019. TikTok is demolishing Facebook and Instagram, which were in fourth and fifth spot in the App Store, separately.
Instagram itself is no more interesting to replicating; Instagram Stories broadly took Snapchat’s whole model of fleeting substance. This move by Instagram led to the end of Vine and the slight decrease in usage for Snapchat. TikTok replicating Instagram’s UI is a piece of a playbook for interpersonal organizations. They’re continually “obtaining” thoughts and highlights from their rivals. Instagram could potentially swoop in a recreate its own version of TikTok.
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LIS 4022 Spring 2020 