Being 2019 biggest song of the year “Old Town Road” ‘s fame didn’t just form over night, it was formulated. Lil Nas X wasn’t just born over night, many people leading up the the familiarly of the song didn’t know much about him until they heard it on the radio. Lil Nas X started his fame doing short comedy sketches on facebook, this then grew into his internet fame on twitter then to posting his songs on youtube. He then released Old town road, when it wasnt hitting the numbers they wanted, Nas X took it to tik tok, a fast paced growing social media app, and tagged it with #YeeHaw. This took off all on its own. the craze was there for the content. Tik Tok successfully made OLD TOWn Road number 1 in less than a year. its amazing what social media can do.
While social meida has helped Lil Nas grow it has somewhat hurt smaller electric artist who are trying to get their name in. the article goes into depths about smaller artist arent getting bookings because the people with better social media followings are being contacted more. Now this isnt a huge problem but it is limiting new artists on venues and festivals. This is one of the downfalls of the rise of social media, smaller artist aren’t getting their chance without the help of someone bigger shouting them out.
LIS 4022 Spring 2020 