From artificial intelligence to connected TV to virtual reality, technology is quickly enhancing the ad-tech industry as new technologies are developed. These advancements in the tech industry allow advertisers to efficiently optimize their Adtech to provide the most effective solutions in terms ad-targeting, data, programmatic, and more. When it comes to providing the best solutions, advertisers leverage technology to reach target audiences. For instance, the ads you see when you’re watching a show on Hulu are because of connected TV. This benefits brands when they are trying to promote a product or service to a certain audience. New technologies are a yes, and you can read more about it here!
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LIS 4022 Spring 2020 