In the world of social media marketing it is all about the trends going on and they are constantly changing and evolving at a fast pace. Everyday there is a new video, platform, photo, etc. going around getting everyones attention. What marketers want is for their company or product to be that thing that gets everyones attention. This is why keeping up with trends is so important, if you marketers are using what is popular at this time there is more chance that a following will develop for the business.
A new year just started and already so many trends have come and gone but there are six trends that the article below talks about being the trends they “believe are going to be important when it comes to social media marketing in 2020”. The one trend they talk about that I think is going to be the biggest is social media influencers and word-of-mouth marketing. So many people on Instagram and Facebook want to be “influencers” and it has become a huge part of the social media experience. For example, half of the accounts I follow on Instagram are influencers. People like seeing others peoples lives and how they can improve their own lives from seeing what others are doing. They want a genuine and real experience from these influencers, many of them advertise products and their followers trust their judgement of the products they talk about. This trend will continue to grow but will then get to a point that so many people will try to be influencers and people will begin to not trust as much. It is a really good way for these people to market themselves and the brands that sponsor them, especially on Instagram.
Social media marketing is going to do nothing but continue to grow with the growth of technology in today’s society so marketers must stay ahead of the game and do research on upcoming trends and trends happening right now. This will help to build and maintain their social media strategy that will result in their success when using social media to market their business or product.
LIS 4022 Spring 2020 