Social Media can be a valuable tool to use when creating a brand image, maintaining a brands personality and marketing your product or service. In this article the author poses 4 questions to consider when writing copy for your brand. The first being, What are your goals? It’s important to think about what you plan to do with your brand when making marketing post. For example, are you trying to market a product or service or build your brands following. The second question, Which platforms should you be using? When making post on social media each platform can play a different role in the style of post you’re making. For example, facebook is great for articles and text heavy content. Instagram is great for visual media and relaxed style copy. The third question, What is your content strategy? This is vital to consider before posting as it takes the most planning regarding copy and editing style and brand personality, campaign budgets and pre and post campaign research. The last question, Are you ready to talk to your audience in real time? This means can you or your social media manager handle engaging with their audience in a way that accurately reflects your brands personality and goals. When there is a customer service issue or an inquiry, you must be there to answer their question and respond to their comments.
https://hbr.org/2020/01/4-questions-to-boost-your-social-media-marketing
LIS 4022 Spring 2020 