With the social media market constantly changing and new fads and trends developing, it is important that marketers keep up with everything that is going on so that they can develop the best strategy for marketing their products on these platforms. Facebook, Instagram, Twitter, Pinterest, LinkedIn are social media platforms that are at the top for marketing and advertising products on their sites. Although they all have different audience types, marketing on these platforms is effective because of the amount of users and engagement they receive.
Facebook dominates when it comes to these platforms because it is the most commonly used, and Facebook continues to attract for users every year. This is why 89% of marketers use Facebook to market their products through ads, videos, Facebook Live, and more.
Although Instagram is newer than Facebook it is making its way to the top because it is costly changing its look and layout. People love being able to update their followers in a casual and fun way while also being able to shop, engage and follow their favorite stores and brands. This is why the amount of marketing on Instagram has risen 6.1% since 2018.
Twitter, Pinterest and LinkedIn are also platforms that are important when considering what platforms to market on. They are a bit different from Facebook and Instagram but still have a large amount of users and engagement. All of these statistics are what marketers should be studying to understand the consumer behavior and what they are looking for on these platforms when it comes to shopping for goods and services.
LIS 4022 Spring 2020 