Google Doesn’t Just Win in Search, but in Adtech Also.

Google has slowly but surely been succeeding in it’s efforts to squeeze out the competition in Adtech as it sits at highest throne in this industry. With a such a strong and expansive infrastructure, publishers and advertisers are dealt with the battle of trying to provide adtech solutions without going through Google. Even though Google has solidified its dominance in this industry, advertising channels are constantly growing which opens up more opportunities for Adtech competitors. The internet is a vast space that only gets bigger and bigger, so although Google remains the king of Adtech now, we’ll never know how this industry will change in the years to come. Read more about Google’s dominance here:

https://www.forbes.com/sites/realspin/2015/02/26/googles-quiet-dominance-over-the-ad-tech-industry/#6c55dcfc5b78