As an American, it is not uncommon to stick to only American-made sites. It really helps that some of the biggest social media platforms – Facebook, Twitter, Reddit, and Snapchat, for example – are all American-made. However, for websites that aren’t popular throughout the world, it is a good idea for them to consider appealing to different cultures. This will allow them to appeal to a broader sense of the world by combining different cultural traits to make an “aggregate culture” of the countries the website is trying most to appeal to. The article mentions that the approach used oversimplifies each culture – which I agree with. In addition, many countries are not homogenous; there are different cultures within a lot of countries. For the result to be truly accurate, each culture within a country might have to be combined. Furthermore, many websites are taking the minimalist route, which I think appeals to a broader audience because it is less heavily weighed down with unneccesary detail and can allow people to put their own sense of self within a website. This can be done by “seeing what you want to see”, which might take away some of the cultural boundaries mentioned… meaning that language might be one of the only cultural boundaries to be found!
https://uxdesign.cc/ux-for-a-global-audience-how-to-map-cultural-needs-beyond-language-46b6b8af08f8
LIS 4022 Spring 2020 