You Are Not Being Stalked, It’s Just Adtech.

Advertising technology, aka Adtech, is the tool that digital advertisers use to manage, track, and analyze their digital ads online. This technology benefits digital advertisers by allowing them to reach target audiences, uncover consumer insights, measure return on investment (ROI), and more. Adtech is essential not only for the advertiser, but also for the publisher. In the world of Adtech, the advertiser is the demand-side and the publisher is the supply-side. In simpler terms, the demand-side are the ones that are buying the space for the ads and the supply side are the ones that are supplying the space for the ads and earning the ad revenue.

Programmatic advertising is how ads are targeted to us. This method of advertising allows the supply-side to effectively reach target audiences through ad placements. Click here to read more about the Adtech ecosystem.